VisitLex, Custom Trade Show Booth Design by Nimlok-Kentucky

VisitLex: Trade Show Booth

case study


VisitLEX is the convention and visitors bureau for Lexington, Ky., the Horse Capital of the World. Known for its Thoroughbreds, bourbon, and beautiful rolling bluegrass hills, Lexington is emerging as a vibrant, growing city, welcoming guests of all walks of life to enjoy the scenic beauty, creative culture and history, and state-of-the-art conventions and meeting spaces. VisitLex attends trade shows around the country to attract people to Lexington for conventions and events.


Nimlok Kentucky previously designed a reconfigurable trade show display for VisitLex, and it won several Best in Show awards from various trade shows. When VisitLex was ready to design a new display, they reached out. They wanted to have a multi-sensory booth that showcased the best of Lexington; horses, bourbon, and nightlife.

Solution & Impact

As with their last display, flexibility in size is important as they attend several shows throughout the year with different requirements. We knew that we needed to design a 20×20 space that could also work as a 10×20. The 20×20 display includes two, double-sided, backlit walls with a 10’ tall tower in between them. One side of the display showcases horse farms in daylight, while the other side captures the thrill of the nightlife.

Atop the tower sits Big LEX, VisitLex’s blue horse logo, on a backlit base. It was important for them to be easily located on the show floor, so the addition of the tower and the horse gave us the visibility they were looking for. To complete the experience there are acoustic wood beams and canopies that soften the sound within the space and add one more element of design.

The 20×20 display provides a fully immersed experience for visitors to stop at several counters with video and information about Lexington, and end at the “sniffer” display where they can smell various types of Kentucky bourbon. The 10×20 display utilizes one of the backwalls with a kiosk and TV monitor.

The design for this display began in January 2022 with the first show date being in August of that year. The addition of the noise-absorbing felt product added some additional discussion to ensure the hanging system operated properly. The display was completely designed and engineered in house – tower, hanging structures, counters and “sniffer” display, wooden brochure holders, and the system for display of the horse. The graphics were provided by Team Cornett.

The booth was long anticipated and very much worth the lengthy design process to end up with a product that the entire team was excited about. We were pleased to partner with VisitLex and Team Cornett on another outstanding display.

VisitLex, Custom Trade Show Booth Design by Nimlok-Kentucky

VisitLEX has worked with Nimlok on two major trade show booth projects and both of the experiences have been outstanding.

The team listens to what our vision is and then they deliver great options to make this dream come true. They are flexible; professional, timely and fairly priced for everything that was delivered to VisitLEX.

The latest trade show booths have received so many compliments during our first two trades shows. Big LEX, our blue horse sits 16 feet in the air and is easily seen when you enter the trade show floor. The displays are bright; inviting; interactive and inspiring. I would highly recommend Nimlok for your next design needs.

— Marci K., VisitLex

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