trade show exhibitors’ guide to social media

A comprehensive marketing mix should utilize social mediums to build awareness and trust. This guide walks through best practices for social media marketing in the trade show and face-to-face events world, providing the reader with insights and recommendations for building a strong social platform and making a strong social impact on the show floor.
The Trade Show Exhibitors' Guide to Social Media Cover

maximize your social impact at trade shows

Social media plays a powerful role in shaping consumer behavior and perceptions, and a comprehensive marketing mix should utilize social mediums to build awareness and trust. This guide walks through best practices for social media marketing in the trade show and face-to-face events world, providing the reader with insights and recommendations for building a strong social platform and making a strong social impact on the show floor.

  • what’s inside:

    • Twitter, Facebook and LinkedIn tips for exhibitors
    • Pre-, in- and post-event social media strategies
    • Social media best practices
    • Advice on calculating social media ROI
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