smart marketers guide to trade shows

The Smart Marketers Guide to Trade Shows

get the guide & maximize your event marking results

From pre-event marketing to post-event wrap up, this guide walks the reader through all the steps necessary to create an event marketing strategy that will maximize trade show investments. Learn how to develop objectives, craft marketing plans and implement campaigns to draw attention to your company on and off the show floor.

  • what’s inside:

    • Guide to developing effective event-specific objectives
    • Event marketing plan worksheet
    • Checklist for pre-, in- and post-event marketing efforts
    • Smart tips from smart marketers on navigating event marketing
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