PRORUN: 20X30 Equipment Expo Exhibit
case study
About
PRORUN is a vertically integrated outdoor power equipment manufacturer of both gas- and battery-powered chainsaws, blowers, trimmers, augers, mowers, and more. PRORUN equipment is built for power and reliability and delivers the ultimate yard care solution for both homeowners and professionals and has for over 25 years. When they needed to modify their 20×30 exhibit for the Equipment Expo, they contacted Nimlok Kentucky to collaborate and produce a display that would showcase their extensive line of products and enable access for potential customers to physically handle the equipment on the show floor.
Problem
This being their first show post-COVID, PRORUN needed to ensure they made a positive impression in the marketplace. They partnered with Nimlok Kentucky on not only the modifications and production of the display, but also used our Trade Show Logistics services to provide installation and show management of their new exhibit.
Solution & Impact
When PRORUN first contacted the Nimlok Kentucky team they had initial design drawings for their exhibit. We were able to discuss their needs in detail and provide recommendations on how best to produce this design. Ultimately, PRORUN decided to modify their existing kiosks and create a new product wall to hold their smaller pieces of equipment. Each product also included an individual product descriptor that was placed next to each piece of equipment.
The hanging structure quickly identified where PRORUN was located on the
show floor to draw attention to customers familiar with their expert products.
The display itself had plenty of room to display each piece of equipment and signage to explain the details and specifications. There was a counter for space to consult a sales expert and the display was clearly labeled with gas and battery options to quickly identify individual needs. The client was happy with the results and the seamless trade show services provided by Nimlok Kentucky.
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