Farm Credit Mid-America: Rural 1st Summit
case study
About
Farm Credit Mid-America (FCMA) is a member of the Farm Credit System, which exists to secure the future of rural communities and agriculture as a leading provider of reliable, consistent credit and financial services to 135,000 farmers, producers, agribusinesses, and rural residents in Indiana, Ohio, Kentucky, and Tennessee.
Task
Every year FCMA hosts an annual meeting at the Omni in Louisville, the Rural 1st Summit. They look to transform the Omni each year into a completely branded event space for the summit. This year, as in previous years, we quickly got to work to create a branded environment, repurposing what we could from their existing display materials.
Solution & Impact
Upon entering the space, guests were immediately greeted with Rural 1st branding on the floors, mirrors, and escalator, landing in a registration area with a 30’ wall. The registration counter was custom made and is able to be reconfigured into many different sizes, with graphics that can easily be replaced for future events. In addition to the welcome signage we also created directional signage, meeting table centerpieces, additional backwalls, and large Rural 1st logos.
By investing in our extensive line of display products, FCMA was able to greatly reduce their overall budget by simply refreshing the graphics.
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