Countdown to Your First Trade Show

Nimlok KentuckyTrade Show Marketing, Trade Show Preparation

Countdown to Your First Trade Show

1 Year or More before the Trade Show Set Goals: See our recent blog post, Goal Setting for Your First Trade Show. Do Research: Select the trade show that will best meet your goals: See our recent blog post, Picking the Right First Trade Show Coordinate your efforts closely with your marketing/advertising department/person, and all others involved such as your … Read More

Goal Setting for Your First Trade Show

Nimlok KentuckyExhibiting Tips, Trade Show Preparation

Goal Setting for Your First Trade Show

You’ve decided to exhibit at your first trade show. You’ve picked the right show. What’s next? You can’t have a successful trade show unless you know clearly what successful means to you. You can’t get to success unless you are focused on the goals that get you there. The Five Rules of Goal Setting You probably have a pretty good … Read More

Three Horrifying, Terrifying Trade Show Mistakes

Nimlok KentuckyTrade Show Marketing, Trade Show Preparation

3 Horrifying, Terrifying Trade Show Mistakes

Experienced trade show exhibiters have heard about or have themselves suffered through all kinds of horror stories. Fears about everything from lost-in-transit custom trade show displays to forgetting a crucial piece of equipment back at the office can be enough to keep even the most seasoned event marketer up at night. Today we highlight three frightful follies that trade show exhibiters can … Read More