Countdown to Your First Trade Show

Nimlok KentuckyTrade Show Marketing, Trade Show Preparation

Countdown to Your First Trade Show

1 Year or More before the Trade Show Set Goals: See our recent blog post, Goal Setting for Your First Trade Show. Do Research: Select the trade show that will best meet your goals: See our recent blog post, Picking the Right First Trade Show Coordinate your efforts closely with your marketing/advertising department/person, and all others involved such as your … Read More

Three Horrifying, Terrifying Trade Show Mistakes

Nimlok KentuckyTrade Show Marketing, Trade Show Preparation

3 Horrifying, Terrifying Trade Show Mistakes

Experienced trade show exhibiters have heard about or have themselves suffered through all kinds of horror stories. Fears about everything from lost-in-transit custom trade show displays to forgetting a crucial piece of equipment back at the office can be enough to keep even the most seasoned event marketer up at night. Today we highlight three frightful follies that trade show exhibiters can … Read More

Why Trade Shows are an Essential Part of Your Marketing Strategy

Nimlok KentuckyTrade Show Marketing

Why Trade Shows Are an Essential Part of Your Marketing Strategy

Trade shows have been around since the beginnings of human commerce. Consider the ancient bazaars in the cradles of civilization. Those bazaars had much in common with today’s trade shows. What’s truly amazing is that the best marketing practices of the last decade or two are bringing us full circle back to those earliest forms of marketing and sales. Here … Read More