case study

Immanuel Baptist Church (IBC) is based in Lexington, KY, and has multiple locations across the Bluegrass. The church began in 1909 and has been growing for over 100 years. They believe in gathering in worship, growing in community, and serving others. With community being such a big focus of their mission, they became a welcoming environment, providing programs for all ages and stages of life, and continuing to value the strengths of being an inter-generational congregation. Record numbers of visitors has increased church membership in recent years.

Along with that growth IBC was looking for a solution to update and better highlight their “Connection Point,” welcoming visitors and helping new members get connected into the community. They were also planning to update spaces inside the church with refreshed branding and colors through a multi-phased approach. At the same time, they wanted to incorporate wayfinding and updated signage across the campus.

The church also recently started an in-house coffee shop to serve the community and needed to create a brand identity to carry out that vision. They turned to Nimlok Kentucky for the following elements:

• Arch wall, providing a striking image, while subtly leading new visitors to the “Starting Point” area
• Wall signage in the “New Guests” area
• Signage to hide an aluminum roll up door within “Connection Point”
• Interior design consult for “Connection Point”
• Wayfinding signage to identify areas within the church
• Create logo/brand for in-house coffee shop “Creekside Café”
• Experiential branding for “Creekside Café”
• Outdoor parking signage

The process started with leadership from IBC visiting the Nimlok Kentucky showroom. Here they were able to see, touch, and feel some of the elements we were proposing, as well as be immersed in our experiential graphics to understand how they tie together a central theme. The main goal was to help new guests visiting IBC navigate their first experience at the church through subtle wayfinding and directionals, while at the same time incorporating updated branding. IBC asked that the first phase be completed prior to Easter. From the initial meeting to final install Nimlok Kentucky was able to complete Phase 1 in a little over 4 weeks, working quickly and efficiently.

The result of Phase 1 was a re-branded area that was aesthetically pleasing with on-brand logos, colors, and wording, while at the same time providing that subtle wayfinding for new guests. There is now no confusion where first-time guests should go to learn information about IBC. And by updating all of the signage throughout the building with consistent branding and colors Nimlok Kentucky was able to bring a cohesive image to IBC, especially within the “Connection Point” where the room feels more on-brand, creating a space where people feel drawn together.

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case study

Spacia Group is in the business of defining unique spaces. They provide custom framed art, art consulting and sourcing, decorative and backlit mirrors, and barn doors to the hospitality, healthcare, and corporate markets.

Getting in front of these key markets is important for their business. Spacia Group came to Nimlok Kentucky with a need for a new trade show display that would showcase their artwork, mirrors, and barn door products. Previously they had always rented displays, but they were looking to upgrade their investment with a quality, custom design that would be usable for several years.

To get started, Spacia Group sent Nimlok Kentucky images and examples of their previous displays, and we used those to formulate a new design. We made the display a little larger than the initial design to accommodate all of the items that needed to hang on the structure. Being such a creative, artistic company, their visual presence and aesthetic is very important. The display itself is a simple design, but the wow factor comes through the graphics and the art that is being displayed.

We met with Spacia Group multiple times to determine the best layout and placement for their products, as well as devise a solution for a smaller version of their sliding barn door for the purposes of the display. Once we had the design we customized all of the set-up instructions, modified the shipping crate to meet their needs, and provided a case for additional items to be shipped.

The result is an on-trend, simple design with bold graphics meant to stand out on the show floor and draw people in for conversation.

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case study

VisitLEX is the convention and visitors bureau for Lexington, Ky., the Horse Capital of the World. Known for its Thoroughbreds, bourbon, and beautiful rolling bluegrass hills, Lexington is emerging as a vibrant, growing city, welcoming guests of all walks of life to enjoy the scenic beauty, creative culture and history, and state-of-the-art conventions and meeting spaces. VisitLex attends trade shows around the country to attract people to Lexington for conventions and events.

Nimlok Kentucky previously designed a reconfigurable trade show display for VisitLex, and it won several Best in Show awards from various trade shows. When VisitLex was ready to design a new display, they reached out. They wanted to have a multi-sensory booth that showcased the best of Lexington; horses, bourbon, and nightlife.

As with their last display, flexibility in size is important as they attend several shows throughout the year with different requirements. We knew that we needed to design a 20×20 space that could also work as a 10×20. The 20×20 display includes two, double-sided, backlit walls with a 10’ tall tower in between them. One side of the display showcases horse farms in daylight, while the other side captures the thrill of the nightlife.

Atop the tower sits Big LEX, VisitLex’s blue horse logo, on a backlit base. It was important for them to be easily located on the show floor, so the addition of the tower and the horse gave us the visibility they were looking for. To complete the experience there are acoustic wood beams and canopies that soften the sound within the space and add one more element of design.

The 20×20 display provides a fully immersed experience for visitors to stop at several counters with video and information about Lexington, and end at the “sniffer” display where they can smell various types of Kentucky bourbon. The 10×20 display utilizes one of the backwalls with a kiosk and TV monitor.

The design for this display began in January 2022 with the first show date being in August of that year. The addition of the noise-absorbing felt product added some additional discussion to ensure the hanging system operated properly. The display was completely designed and engineered in house – tower, hanging structures, counters and “sniffer” display, wooden brochure holders, and the system for display of the horse. The graphics were provided by Team Cornett.

The booth was long anticipated and very much worth the lengthy design process to end up with a product that the entire team was excited about. We were pleased to partner with VisitLex and Team Cornett on another outstanding display.

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Asbury Theological Seminary was founded in 1923 by H.C. Morrison. Today it is a multi-denominational graduate school committed to teaching the unchanging truth of orthodox Christianity, enrolling more than 1,800 students and representing more than 80 denominations and 50 countries.

In 2023 Asbury Theological Seminary celebrates their 100th anniversary. To mark this momentous occasion, they reached out to Nimlok Kentucky to renovate their Alumni Center. The project consisted of transforming 2 hallways, a stairwell, and a training room into a historic timeline. Nimlok Kentucky was tasked to bring to life the extensive history of Asbury Theological Seminary and their alumni.

Asbury has such a rich history and global outreach, and the team was very passionate about telling that story. Our team was tasked to provide a graphic timeline, as well as multiple alumni stories, and a global map highlighting the reach of the seminary.

The focal point of the space, however, is the alumni wall. It is a comprehensive list of each graduate of the seminary over the span of its existence, compiled of more than 13,000 names. This wall resides in the renovated training room, which is now an Executive Boardroom, fully equipped with a 30’ conference table, new technology, and seating areas for conversation and viewing of the graphic elements.

This project was in the works for two years thanks to delays from COVID, but the wait was well worth the finished product. The result of the project is overwhelming satisfaction. From the president of the seminary to supporters of the institution, to staff, to the students and alumni who pass through the space, there is consensus of how well all the displays have turned out. Each area tells a story, capturing the imagination and emotion of the viewer. To walk into a space such as this and not be blown away by the depth of history and pride is next to impossible.

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Farm Credit Mid-America (FCMA) is a member of the Farm Credit System, which exists to secure the future of rural communities and agriculture as a leading provider of reliable, consistent credit and financial services to 135,000 farmers, producers, agribusinesses, and rural residents in Indiana, Ohio, Kentucky, and Tennessee.

Every year FCMA hosts an annual meeting at the Omni in Louisville, the Rural 1st Summit. They look to transform the Omni each year into a completely branded event space for the summit. This year, as in previous years, we quickly got to work to create a branded environment, repurposing what we could from their existing display materials.

Upon entering the space, guests were immediately greeted with Rural 1st branding on the floors, mirrors, and escalator, landing in a registration area with a 30’ wall. The registration counter was custom made and is able to be reconfigured into many different sizes, with graphics that can easily be replaced for future events. In addition to the welcome signage we also created directional signage, meeting table centerpieces, additional backwalls, and large Rural 1st logos.

By investing in our extensive line of display products, FCMA was able to greatly reduce their overall budget by simply refreshing the graphics.

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PRORUN is a vertically integrated outdoor power equipment manufacturer of both gas- and battery-powered chainsaws, blowers, trimmers, augers, mowers, and more. PRORUN equipment is built for power and reliability and delivers the ultimate yard care solution for both homeowners and professionals and has for over 25 years. When they needed to modify their 20×30 exhibit for the Equipment Expo, they contacted Nimlok Kentucky to collaborate and produce a display that would showcase their extensive line of products and enable access for potential customers to physically handle the equipment on the show floor.

This being their first show post-COVID, PRORUN needed to ensure they made a positive impression in the marketplace. They partnered with Nimlok Kentucky on not only the modifications and production of the display, but also used our Trade Show Logistics services to provide installation and show management of their new exhibit.

When PRORUN first contacted the Nimlok Kentucky team they had initial design drawings for their exhibit. We were able to discuss their needs in detail and provide recommendations on how best to produce this design. Ultimately, PRORUN decided to modify their existing kiosks and create a new product wall to hold their smaller pieces of equipment. Each product also included an individual product descriptor that was placed next to each piece of equipment.

The hanging structure quickly identified where PRORUN was located on the
show floor to draw attention to customers familiar with their expert products.
The display itself had plenty of room to display each piece of equipment and signage to explain the details and specifications. There was a counter for space to consult a sales expert and the display was clearly labeled with gas and battery options to quickly identify individual needs. The client was happy with the results and the seamless trade show services provided by Nimlok Kentucky.

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