A Guide to Bringing Your Brand to Life with a History Wall
Are you looking for new ways to bring life to your brand in your office walls? Read here for a guide to bringing your brand to life with a history wall.
Branding. It is the identity of a business, and it is the key to making sure that you stick in the hearts and minds of your audience.
Two-thirds of businesses that grow their business brand and keep it consistent report having revenue growth because of this. That means that you need to find ways to do the same.
One way to do this is by increasing your brand within the walls of your business. At Nimlok Kentucky we have several ways to fill your blank walls with corporate-branded messaging; history walls, core values, mission statements, employee recognition, but the topic for this blog is creating a history wall so that is where we will focus today.
What is a history wall? How do history walls benefit the companies that create them?
This is your guide.
What Is a History Wall?
Before we can go into tips and benefits for history walls, you must understand what this is. A history wall is something that companies use to promote the history of their company and how far they have come. It helps build authenticity and trust for your customers and prospects alike by reinforcing your accomplishments and experience.
Another purpose of this could be to reinforce the company brand. Companies can do this by highlighting accomplishments that back up their core values, reviewing events that made them as successful as they are today, using quotes by past owners and employees to emphasize their brand and values, etc.
A history wall should acknowledge all of the important people and events the company has had in its history. However, it should also be a proponent of the brand and the values that the brand stands for.
Using Your Brand Logo
When it comes to a history wall, you want to make sure that your company logo is the centerpiece of it. After all, the entire wall is about your company and what your company has achieved.
This can help with brand recognition in a few ways. First of all, for those that pass by your company’s office, it can be a good way to introduce your company to that person. Second of all, it is a good way to reinforce your brand by having it in the middle of all of your accomplishments and values.
A company logo helps remind people who you are and what you stand for. You want to have this reminder in the middle of an area that is dedicated to your company’s history.
Adding Visual Interest
You want to make sure your history wall is something that will grab people’s attention. This can be accomplished by layering dimensional materials, backlighting, and/or adding technology. Our team of designers can evaluate the space in your office and provide a recommendation that elevates your brand and stands out. They will take into account your office aesthetic and provide a design that complements the key aspects of your business.
Ideally, you are going to want to use colors and design tactics that complement your brand logo. This is another reason why it is so important to have your brand logo be a part of your history wall because it can help tie everything together. Using signature colors increases brand recognition by 80%!
If you want to bring your history wall to life, have some old pictures that date back to when the company was founded.
It’s true what they say, a picture is worth a thousand words. 91% of customers prefer visual content to written content, so that photo of your founder when they first started the business, or of the very first property or product that the company inhabited, they all seek to tell a greater story.
To highlight the later years, you can show how the company has progressed since then. Including a picture of the largest property or the most modern product at the time the history wall is made can be a great way to show that progression. And don’t forget to leave some space to continue the story in years to come! Our design team can take that into account in their design so that it is easy to add to the timeline in years to come.
Pictures can also help humanize your company by using real people to help tell your story.
There are a few creative ways to use these pictures too. You can blow up one old picture and have that be your entire background. Or, you can use several pictures in a smaller size and put them all next to each other to cover the wall.
Whatever way you choose to use these pictures, these can help your brand come to life.
Testimonials and Values
Something else to enhance your history wall are testimonials and your core values. Tell your story through your company’s core values, making them the main thread that ties your history together.
As for testimonials and quotes, these provide multiple benefits to your wall. They help bring the people you are discussing on the wall to life. Quotes can give people an idea of what their personality was like or at least how you want that person to be perceived.
Customer testimonials can help back up the core values that your company is trying to present to your audience. So, if you are about peace and helping the vulnerable, you should insert a quote somewhere on your history wall that discusses this.
Create a History Wall
These are some of the things that you should know about creating a history wall. At the end of the day, a history wall should help your brand grow and increase brand recognition, even within your own company.
You can build this by inserting your brand logo in there, choosing the right colors, using old pictures, and emphasizing quotes and company values.
A history wall is definitely a labor of love. Be prepared to pour through your company’s archives to find the perfect pieces to highlight. Our team can help with recommendations on what to share and how many you have space for. This is a collaboration, but once finished will be a centerpiece to your office space for years to come. We love helping you tell your most important stories; we are expert storytellers! But don’t just take our word for it,
“The team at Nimlok Kentucky did an amazing job bringing our College’s History Wall to life! The final product exceeded our expectations and is a must-see installation piece at the school. We’ve used Nimlok for several signage projects over the years and look forward to collaborating on many more first-rate projects in the future.” -Dr. Janie H., UK College of Nursing
Do you need help with your history wall? Click here to see how we can help.